FAQ

An FAQ page can be a distraction or an asset, depending on how you execute it. But to ensure that it’s the latter, here are some indications that it’s time to incorporate a FAQ page as part of your website: Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently. You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion. Your product/service/business raises questions and concerns that are best handled in a straightforward manner. That last point is especially important as a FAQ page presents a unique opportunity to directly addresss concerns and remove obstacles on the path to purchase.

The Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have.

It’s different from your About Us page where you tell the broader story behind your brand. The FAQ section, instead, deals with the details. It's the go-to destination for finding answers to specific questions about your product or business operation.

Your FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions.

At Shopify, for example, page that answers many questions that those initially considering website platforms can use to help them learn more about our tools of Eventurers.

If you can't request a ride, it could be for a few reasons: -You have an outstanding payment. -Your payment method was declined on a previous trip. is currently unavailable in your location. -There aren't any drivers in your area at this time. Please wait and try requesting again. -You haven't confirmed your email or phone number. Check for verification messages from Uber. If you don't have any, you may need to update your account settings. 

An FAQ page can be a distraction or an asset, depending on how you execute it. But to ensure that it’s the latter, here are some indications that it’s time to incorporate a FAQ page as part of your website: Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently. You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion. Your product/service/business raises questions and concerns that are best handled in a straightforward manner. That last point is especially important as a FAQ page presents a unique opportunity to directly addresss concerns and remove obstacles on the path to purchase.

How you position your answers is key. Even if the question is about a potential shortcoming in your product or business, put on your PR hat and put a positive spin on your answer. While you should demonstrate authority through the depth of your answers, be sure you’re not losing your audience by giving them more than they need. Write your questions from your customer's perspective (e.g. "How do I...") and answer from your business's perspective (e.g. "You should..." or "We provide..."). Tattly does a great job of using their customer voice to phrase the questions, while still maintaining clarity.